MiiR Steps Up As New ATCF Adventure Leader Member

We are pleased to welcome MiiR as the newest Adventure Leader member. Adventure Leaders are distinguished ATCF members leading the way in their fields to conserve natural and cultural resources of international adventure travel destinations. These members play a critical role in supporting ATCF operations, allowing the organization to run and manage a successful grant program. With signing on as an Adventure Leader, these companies make a three-year commitment to contribute $25,000 annually.
 
“We are already funding nonprofit work around the world, but would love to see a focus on adventure tourism.” says Charlie Clark, Director of Impact for MiiR. “MiiR has a goal to develop an internal travel program which would highlight partners, projects and adventures which are part of our company's greater ecosystem. We see this relationship as an excellent opportunity to not only help drive positive change but be connected to a robust network of like-minded groups.”
 
The ATCF came into existence in 2017 with organizations in the adventure travel and outdoor retailer industries uniting to support and catalyze conservation and environmental protection efforts worldwide. Since its inception in 2017, the organization has awarded $235k towards 10 projectsin 9 countries in just two short years.  
 
ATCF began their Adventure Leader membership when the organization began and with MiiR joining, we now have six Adventure Leaders: ExOfficio, Adventure Travel Trade Association, Eagle Creek, Backroads, REI Adventures and MiiR. Making a committing at this level, these Adventure Leaders have provided over $150 thousand in organizational support this year that helps the organization steward important conservation efforts worldwide.

MiiR, a Seattle based company founded in 2010, began with the mission to empower people for a better future. A Product to Project company, MiiR donates 3% of revenues to trackable Give Projects, creates timeless, innovative and thoughtfully designed products, primarily in the insulated drinkware category. MiiR partners with some of the most respected non-profits in the world to create sustainable projects that support clean water, a healthy environment, and strong communities across the globe. To date, MiiR has invested in 60 projects across 26 countries, and helped empower over 100,000 people.

Charlie Clark further explained that "at MiiR we exist to empower people for a better future. As an international brand which values environmental integrity and strong, healthy communities, it makes complete sense to align ourselves with the ATCF and its vision. As an Adventure Leader we hope to support critical programs and help drive awareness of the people and places which make the world worth traveling."

Thanks so much to MiiR and to all of the other members dedicated to supporting The Adventure Travel Conservation Fund protect the natural and cultural resources of adventure travel destinations. To learn more about membership, please read through our membership page, sign up to become a member below or contact us with any questions.

Sincerely,

Soraya Shattuck
Executive Director

PS: Thanks to MiiR for supplying us these sweet coffee tumblers at the ATCF Breakfast Meeting! This helped me reduce my plastic waste at this year's Adventure Travel World Summit in Sweden.

Welcome Our Two Newest ATCF Board of Directors

We are so pleased to welcome two new members to the ATCF board.

Gordon Seabury and Chris Noble both come to the ATCF bringing ample experience and a readiness for joining our active board as we continue to move the dial on conservation for adventure travel destinations. With terms beginning in January 2020, adding these two individuals brings the board of directors to fourteen members. We could not be more excited!

A little more about these two men so that you can get a better sense of who they are and why they accepted their nominations (as well as receiving sufficient votes by ATCF members) for joining this board of directors:

GORDON SEABURY, TOAD&CO

As an outdoor industry leader for the last 22 years, Gordon has committed his career to building brands that practice a triple bottom line (people, planet and profit) approach to business. After a four year stint as a management consultant at Deloitte, Gordon purchased Toad&Co (formerly Horny Toad Activewear), a small start-up outdoor apparel brand based in Telluride, CO. Now headquartered in Santa Barbara, CA, he remains the CEO and Toad&Co designs responsible outdoor lifestyle clothing that seamlessly transitions from trail to tavern. He also co-founded Planet Access 20 years ago, a social enterprise committed to providing life skills, vocational training and outdoor experiences for people with disabilities. Gordon spent 17 years on the Outdoor Industry Association Board most recently as its Chairman. He formerly served on the Board of the not-for-profit Heal the Bay in Santa Monica and as a Director for RootsRated.com, a tech start-up in the outdoor lifestyle space. He is currently on the Advisory Boards of Alante Capital and Limeloop and sits on the Eco-Entrepreneurship Advisory Council at the Bren School at UCSB. He also serves as a mentor for Telluride Venture Accelerator and several early stage sustainable start-ups.

How do you feel that your history best prepares you for service on the ATCF Board? 

I have been involved in the outdoor industry for 23 years as CEO of Toad&Co (formerly Horny Toad), a responsible outdoor and travel lifestyle apparel brand. During that time, I have also served on several Boards including the Outdoor Industry Association Board for 15 years (Chairman from 2015-2017). I currently work with several early stage entrepreneurs as adviser and mentor and on the Advisory Council of the Eco-Entrepreneurial program at the Bren Graduate School at UCSB. Toad&Co has been active members of the Conservation Alliance for over a decade along with many other environmental and socially responsible organizations in the industry and the communities we serve.

Describe prior experience you have working with nonprofits and conservation groups? 

I have been involved as a Board member or adviser for several not-for-profits including the Outdoor Industry Association (OIA), Planet Access & Search for Adventure (a social venture co-founded between T&Co and an organization providing vocational training, housing and life experiences for people with disabilities), Heal the Bay and the Bren Graduate School. I have also personally been active in Toad&Co's support and Board participation of the Conservation Alliance although not personally as a Board member.

Outline the specific skills you bring or contributions you hope to make to the ATCF Board.

Financial and strategic organization planning.
Start-up/early stage organizational experience and advice.
Building stronger relationships and network between the Outdoor and Adventure Travel industries.
Contribute to the future vision, scale and scope of the ATCF.
Leverage my OIA Board experience over the past 15 years to support ATTA/ATCF organizational evolution through growth and success.

Why do you seek a position on the ATCF Board of Directors?

Through my work and personal global travel, I have a deep appreciation for the impact adventure travel experiences can have on individuals and importance of preserving those experiences for future generations. I have been impressed since the launch of the ATCF at the Alaska ATTA Summit with the vision and momentum built to-date. I believe we are at a unique moment when the powers of the ATTA and OIA communities can work more collaboratively together to further their collective influence both in the activities and experiences they promote and the responsible conservation and sustainability ethos they share. I hope to contribute to building that collaboration and the corresponding momentum it can create.

Describe any experience with sustainable tourism.

Through our Toad&Co partnerships in the ATTA and our commitment to support sustainable living methods and business practices, we have provided education and eco-travel opportunities to our responsible consumer audience.

Describe any experience working in fundraising and development.

While there were some limited fundraising elements of the OIA Board, my most specific fundraising experience came from my Board role at Heal the Bay as it was the prime purpose of the position.

Describe any experience working with indigenous/community groups.

I do not have any personal experience working with indigenous groups.

————————————————————————————————————————————————————

CHRIS NOBLE, WORLD NOMADS

Chris Noble is the GM of WorldNomads.com. A travel insurance brand that provides cover to residents of over 130 countries around the world. With over 20 years’ experience in strategic marketing, brand building, strategic alliance development, poorly crafted jokes and online community development, Chris is also the co-founder of The Footprints Network. The Footprints Network is an alliance of e-commerce travel companies funding global community development projects through micro-donations. So far they have funded over 217 community projects around the world from over 2 millions donations, harnessing the power of travelers to change lives. If he hadn’t escaped into the unknown in his youth, met people from all corners of the globe, continued to understand the world he lives in and worked hard with members of the adventure travel community to make a positive impact… he’d probably have been a Vegas dancer. We think he made the right call for all of us.

How do you feel that your history best prepares you for service on the ATCF Board? 

I have been the General Manager of WorldNomads.com, an adventure travel insurance and travel services provider for the past 10 years (15 years in total). We have also been an ATTA member for over 10 years. We have been at the forefront of digital and content marketing, having worked with over 25 ATTA member organizations across a multitude of programs and campaigns aimed at growing awareness and participation in adventure travel. This has lead to not only developing a highly profitable international business underpinned by a substantial community (over 1.5 million travelers) but more importantly done so through harnessing partnerships with likeminded adventure organizations. Those that want to leave a positive impact and create sustainable programs that support people, communities and our planet. That's what inspires me and working within the ATCF to that goal would be an honor.

Describe prior experience you have working with nonprofits and conservation groups? 

In 2005 after the Asian Tsunami, we developed The Footprints Network. Footprints is an organisation dedicated to fundraising through micro-donations technology. We do not implement projects itself but partner with specialist charities and NGO’s. The Footprints Network fund projects that broadly align to one or more United Nations Sustainable Development Goals, in effort to help end poverty and shift the world onto a sustainable and resilient path by 2030. We believe that people will have come across many of these issues as they travel around the world and have a moral obligation to give a little back to do something about them. So far we have raised over $4.5 million dollars, from over 1.7 million travelers that have funded and completed 217 development projects worldwide. It's not the money we are proud of, it's that we've been able to tap into the hearts and wallets of over 1.7 million travelers that care as much as we do.

Outline the specific skills you bring or contributions you hope to make to the ATCF Board.

As above. I believe my strong marketing, leadership, partnership building skills combined with my passion for supporting the development of sustainable tourism programs makes me a strong candidate to join the team.

Why do you seek a position on the ATCF Board of Directors?

I believe through my experience with both WorldNomads.com and The Footprints Network that I can bring both the skills, passion and a different perspective on how to grow the impact of the work ATCF does. I am incredibly passionate about how to engage not just member organisations, but also travellers in general in ensuring that the work that the ATCF undertakes can have an impact beyond just the organisation membership. I want to help understand and create opportunities for all travellers to become both educated and ultimately advocates for sustainable tourism worldwide.

Describe any experience with sustainable tourism.

As above, we are working through Footprints to fund more projects based around sustainable tourism (such as - https://www.footprintsnetwork.org/project/214/Empower-Farmers-for-Sustainable-Tourism-in-South-India.aspx). We are also working on a 'Full Stack' approach to funding sustainable tourism with a number of ATTA members and have been a secondary funding partner for ATCF since its inception.

Describe any experience working in fundraising and development.

As above - lots! :)

Describe any experience working with indigenous/community groups.

Through The Footprints Network we have funded organizations that work primarily with local and indigenous community groups. This has been core to Footprints and the SDGs have provided that framework to enable our funding to reach those communities most in need. To see this in action, go to - https://www.footprintsnetwork.org/fundedprojects.aspx

Learn more about our Board of Directors.

Outdoor Retailer Success & The Summer Deets

We wanted to share a quick recap of how things went for us at the Outdoor Retailer Summer Show June 16 - June 20, 2019. This was our third year attending this show and we had a fantastic time!

The Deets!

In addition to catching up with ATCF members, successful meetings with brands, connecting with new folks and taking part in many happenings, we also hosted an AdventureConnect ATCF fundraising event in partnership with the Adventure Travel Trade Association. This event was a huge success with nearly 200 people attending spanning across the outdoor industry and adventure travel sectors! We also featured a silent auction with outdoor gear and adventure travel trips which were donated from a number of our ATCF members. Between closing a couple items from GreenSpot Travel and Todos Santos Eco Adventures, as well as raffling off a grand prize for an OARS rafting trip, we raised approximately $15 thousand dollars over the course of the event and the month of June! Attendees at the event also got the chance to hear from two-time grant winner WILDCOAST about all the conservation work they are up to in Baja and Oaxaca, Mexico. The event was so successful we plan to put it on next year! So mark your calendars for June 24, 2020 to join us again for this event.

Special Thanks

We want to thank the many ATCF members/partners whom made the OR Summer show a hit!  We had a great time engaging and catching up with a number of ATCF member companies attending the show and whom supported us in one way or another. 

We want to express our deep gratitude to all the member companies who donated items to the ATCF June auction - Angama Mara, Volcanoes Safari, Adventure Travel Trade Association, Eagle Creek, Mountain Lodges of Peru, OARS, Hydro Flask, ExOfficio, Osprey, Grayl, Toad & Co, Northern Outdoors, Stanley, Ibex Expeditions, Todos Santos Eco Adventures, GreenSpot Traveland REI Adventures. So many amazing items and adventure travel trips were bid on thanks to these member companies who supported us with this auction. A big heartfelt thanks! 

In addition, shout outs are warranted to members/partners who generously sold items during the Outdoor Retailer show, with proceeds going to support the ATCF.  This includes the following companies (some of whom have been making this happen for the last three years at this show). You all are rockstars!

Finally, we also were fortunate to have the following companies sponsors for our AdventureConnect event at the OR Show which made the event that much stronger and amazing. Thank you so much to Light my Fire, MSR, Branwyn, Upslope Brewing, Epic Brewing and REI for your contributions!

Whether you met with us at the OR show, joined us for our event or participated in our auction, we want to thank you for all your support. We hope all of you who attended the OR Summer Show had an equally great time and that those fortunate auction winners enjoy your amazing items.

Have questions about the OR Show or any other questions? Let me know.

Sincerely,

Soraya Shattuck
ATCF Executive Director

A New Face At ATCF

May greetings to you all!  Some of you may have already received emails from me or noticed an announcement not too long ago about ATCF hiring a Membership & Outreach Coordinator; well I’m excited to introduce myself and share with you this news of launching this ATCF blog!

I am fortunate to be joining Soraya Shattuck, the Executive Director of the Adventure Travel Conservation Fund, as well as an amazing group of Board of Directors.  If you haven’t read their bios yet, I’d definitely recommend you check them out!  

One of my desires coming into this position involves building community.  It’s a tall order to coalesce the adventure travel and outdoor retailer industries together towards protecting and stewarding natural and cultural assets wherever adventure travel business transpires.  But, it’s possible! And the ATCF has been paving this path as we continue to learn and evolve, with all of your support, in continuing this journey.

What I’m excited about with this new role involves collaborating with each other, sharing stories, learning from what’s working and what’s not in the field and in the industry and supporting one another in treasuring all aspects of the places where we travel to protect this interconnected planet we are blessed to inhabit.  I hope this blog can be a step in this direction!

It’s our plan with this blog to share a variety of stories with you such as highlighting lessons learned from the field, showcasing extraordinary stories, commenting on topics current in the news, showcasing news related to our grant projects, reviewing trade or industry shows and more.  If you have ideas for us, great; share them! If you want to guest write a post for us; awesome, let’s line that up! If you have an idea you would love to hear our thoughts on or explored by us, let us know!

To give you all a bit more background on myself and what brought me to the ATCF, I first off want to share that I grew up very active – playing soccer (I still play!), skiing, snowboarding, hiking, running and traveling the world (I still do all these things too!).  I was fortunate to spend the year abroad in college – Quito, Ecuador & Santiago, Chile – and that experience blew my mind and inspired me to pursue work in the international development field, which led me to double major in Spanish and International Studies. I went on to work at Global Exchange, the Foundation for Sustainable Development, Fair Trade USA and SeeYourImpact before entering an MBA in Sustainable Business program at the Presidio Graduate School (formerly Pinchot University).  In addition to work and school, nature has always played a big part in my life with getting out every day for a walk or hike and feeling most at home in the outdoors. This immense love prompted me to start my own company Naturefy as well as begin working as a wilderness tour guide for Evergreen Escapes in Seattle and join the board of Rite of Passage Journeys all of which I am still active and pursing currently. This brings me full circle to the ATCF where I am thrilled to once again work at an international level and have the opportunity to bring different groups together work to protect and enhance vital natural places worldwide.

I look forward to working with you all, meeting you when that chance may arise and collaborating with you all to do our part in stewarding cherished places that we hold dear throughout the world.   Please do not hesitate to reach out to me and I look forward to working with you all!

Many blessings,

Marisa

Spring is Here

Spring is in full bloom here in Seattle and we are riding this energy with ramping up towards our grant season and upcoming tradeshows/conferences!  In addition, we have plenty going on that we want to share with as well as offer some ways you can participate and contribute.

Don’t Forget - Project Nominations Open!
In case you didn’t see, we opened up our project nominations to solicit projects from our members.  And if you're not already a member, we’d be happy to help you become one! ATCF members may nominate up to two conservation projects for funding consideration by Friday, May 17, 2019. The projects nominated must meet our funding criteria. We encourage you to talk with your team, suppliers and greater network to find and submit great projects worthy of funding.

---

Project Updates!
The 9 grant projects that our ATCF members supported in 2017 & 2018 are all moving forward in wonderful ways!  Check out what they have been working on!

---

ATCF MEMBERS
Stay tuned for newly re-designed visuals showcasing these grants that you can share with your customers! We hope to have these released next week, in addition to social media bites and updated project photos so that your community can easily recognize how you are making a difference for travel destinations all over the world.

---

Calling for Your Support!
The ATCF is holding our second auction and would appreciate your donations! With 100% of our membership dues going directly to finance conservation projects, we rely on events like this to raise funds to directly support the ATCF in administering our grant program. Last year, we ran our first successful auction (grossing over $12,000) and plan to carry out two more in 2019!

New Member

"We have grown by becoming part of a large community of entrepreneurs, dreamers and leaders that are bonded not only because there is an industry and business interest, but because there is passion and heart in what they do. We would love to be part of the Fund that can help us all guarantee amazing adventures to future generations. " - Mariana Caliuolo

Share Your Conservation Work!
Thanks to all those who responded to our call for stories that feature important conservation initiatives or lessons learned in the field. We hope to highlight stories that have a clear connection to the travel industry, and that encompasses an environmental or cultural focus.

---

Speaking of stories, check out this recently released video that ATCF member World Nomads put out in partnership with The Sea Turtle Conservation organization documenting the work they are doing in Costa Rica. This project’s aim is to reduce the impacts of climate change on sea turtles and promote eco-tourism around Tortuguero Beach, which hosts the largest green turtle rookery in the Western Hemisphere as a way to build sustainable conservation programs that provide revenue for local communities. Way to go World Nomads!

There are few sights cuter than that of a baby turtle make its way across a beach to the ocean. On the Caribbean coast of Costa Rica, conservationists and volunteers from The Sea Turtle Conservancy are working to save generations of sea turtles.